Warning: session_start() [function.session-start]: Cannot send session cookie - headers already sent by (output started at /maced-company/brands.php:1) in /maced-company/php-lib/config.php on line 3

Warning: session_start() [function.session-start]: Cannot send session cache limiter - headers already sent (output started at /maced-company/brands.php:1) in /maced-company/php-lib/config.php on line 3
MACED
Maced is one of the largest pet food manufacturers in Europe.
But it’s not only size that matters here. Our output and pan-European
scale was hard won by delivering exceptional quality.
Maced is one of the largest pet food manufacturers in Europe. But it’s not only size that matters here. Our output and pan-European scale was hard won by delivering exceptional quality. And that quality emerged from over two decades of growth in just about the most demanding market environment of both established and emerging economies in the heart of Europe. We were confronted with extremely varied and changing needs which soon turned into an innovate or die’ situation. We embraced the change to develop a new technology focused on flexibility and versatility of product definition. We pledged to satisfy traditional tastes and innovative approaches at the same time. Maced currently has two own brands, that were designed to meet the needs of various types of clients.
read more
star icon
MACED BRANDS
Created for specialty stores, this brand covers wide and deep product range
meant for demanding aware customers. It fits very well into outlets
with large, dedicated displays where the variety
and diversity of treats can be exposed and explained.
  • MACED dog snacks are produced from the highest-quality, light and absolutely natural products. The modern production technology prevents loss of their nutritional value. Among other ingredients, the snacks supply vitamins, proteins and mineral salts which aid the proper functioning of the canine body.Recommended for all dogs.

  • MACED dog snacks are produced from the highest-quality, light and absolutely natural products. The modern production technology prevents loss of their nutritional value. Among other ingredients, the snacks supply vitamins, proteins and mineral salts which aid the proper functioning of the canine body. Recommended for all dogs.

  • The PLUS line of MACED snacks made from a unique formula enriched with selected minerals and vitamins. The selected ingredients improve the dogs’ bodily condition. The snacks help strengthen the natural immunity and increase the animals’ energy. They are an excellent supplement to a daily diet. Each product is adapted for specific nutritional needs.

  • MACED Dentic effectively helps in keeping your dog's teeth in good health. Ingredients of the product, it’s shape and texture, reduces the formation of tartar, helping to maintain good oral hygiene.
    Dentic has a natural flavour that will make your dog eat it with pleasure.

  • MACED snacks for small dogs contain vitamins and mineral salts selected by experts to aid in the proper development of small bodies. Light and balanced snacks with a full aroma and taste are a perfect match for the nutritional needs of small yet demanding breeds. The size of the morsels is adapted to small teeth and jaws, so they can be easily bitten.


Maced brand further divides into several sub-brands covering varied types of foods (dental, dried, treats, snacks)
in order to provide the owner with comprehensive and tailored options. At the same time,
such a wide array of assortment helps create powerful impression in the point of sales.


Family of products created for FMCG channels and mass markets.
The range extends on many product types, typically in handy, small quantities.
Each type is clearly marked by distinct individual quasi-brand to induce
impulse-driven purchasing behavior.
  • Kabbi-Dried beef sausages.  One of the four all-natural products in our range. Very easy portioning makes it handy and user friendly.

  • Snacker- Natural dried beef snack. Another natural snack in the collection. Strap was designed so that the product could be easily portioned. Dogs love it!

  • Ko-Ki’s- Mix of cookies that may be helpful in dog training. Small pack makes it easy to carry, so it can be used during walks.

  • Chicket- Naturally dried chicken breast. Healthy and tasty treat that dogs love. His naturalness makes it a unique product in FMCG pet food.

  • DentX- Dental treat, which helps in maintaining good dental health of a dog. Product supports dental hygiene and reduces the formation of tartar, which have been proven by studies.

  • Harder- Natural skin chewer. Excellent for training the jaw muscles. Our teethers are designed so that the dog can enjoy them as long as it is possible.

  • UpStick- Beef sticks. The product is very soft which makes it ideal for feeding small dogs. The packaging has been specifically designed to attract owners of small dogs.



SALES SYSTEM

Sales system (racks and shelving)
 

We introduced our own sales system based on the functional properties of products and using multifacing.
The color coding used on packaging, materials and product exhibition goes along functions:

  •     Crunchy.
  •     Treats.
  •     Dentals.
  •     Plus.

 
It helps the customer choose right and encourages to purchase.
The special charts help organize traffic around racks and shelves. We can adjust it to the topography and needs of the customer’s space.
We provide racks that fit into the sales system.